Goodnight Loving Vodka
Spring to Bottle
Since the beginning, the Goonight Loving Spring has been the shining star of Goodnight Loving Vodka’s award-winning taste. The water that emerges from the limestone rocks of the artesian spring is collected and transported to our Austin-based distillery, where it is mixed with our grain-neutral spirits to make Goodnight Loving Vodka. The “Spring to Bottle” series was born.
This was just the beginning of the Goodnight Loving Vodka rebrand.
Illustrations of the Goodnight Loving Spring from day to night
by Thira Rose
Social Media
When creating for various social media platforms, I aim to utilize my artistic background to create unique interactive content to enhance viewer engagement and views. Posts such as these allows Goodnight Loving Vodka to stand out from other brands while continuing to align to branding guidelines, ensuring the brand messaging and representation is being showcased. Keeping up with trends and being prepared with seasonal assets supports growth and engagement on a more personalized level.
Connection
Engaging with a more diverse customer base was a major goal of mine when beginning with Goodnight Loving Vodka. I quickly sought out a need to embrace the message, “Vodka For The People.” Goodnight Loving Vodka echos the idea of affordable luxury everyone deserves to enjoy and be celebrated for. Whether through digital content, print ads, or event branding, we aim to create an authentic and welcoming experience that brings people together over a shared love for quality and craft.
Product Design
Crafted with a commitment to the brand, Goodnight Loving Vodka's product design blends creativity and functionality to elevate the brand's presence throughout cross-functional markets. Each display, promotional piece, and packaging element is thoughtfully designed to capture attention while reflecting the brand's smooth, high-quality spirit. From eye-catching imagery to inviting in-store engagement, our designs create a seamless connection between product and consumer. Every detail is crafted to enhance visibility, drive sales, and leave a lasting impression.
Display Walls
For events, store displays, and activations, the new and improved Goodnight Loving Vodka display walls serve as an artistic beacon for the brand. Implementing our new illustrations on these walls helps establish a recognizable brand beacon that customers can see. Whether people are looking for a photo-op or
Blue/Green Night Art
(front)
Moon and Stars Art
(back)
Branded Signage
Goodnight Loving Vodka seeks to produce captivating signage branded with purpose. Several signs are reviewed before a final design is chosen. Our willingness to adapt and problem-solve in cross-functional markets allows our branding to resonate in consumer markets and beyond. Whether big or small, staying within Goodnight Loving Vodka’s branded guardrails allows us to share our story effectively through clean, consistent imagery.
Espresso Martini End Cap
Spec’s Banner
Graphic designed by Thira Rose
Website Facelift
When starting with Goodnight Loving Vodka, I ensured there be a website reconstruction to improve functionality and showcase a modernization to the brand. Websites highlight a large portion of brand identity and product information - this is important for a smaller, local brand like Goodnight Loving Vodka. The home page and cocktail page which were created collaboratively amongst the marketing department are highlighted here in these videos.
Final Website Edit
Original Website
Recipe Cards
Illustrations and graphics by Thira Rose.
