Goodnight Loving Vodka
Illustrations of the Goodnight Loving Spring from day to night, by Thira Rose
Spring to Bottle
Since the beginning, the Goonight Loving Spring has been the shining star of Goodnight Loving Vodka’s award-winning taste. Artesian Texas sweet water bubbles up naturally from the spring's limestone rocks and is transported to the Austin-based distillery, where it's mixed with grain-neutral spirits to make Goodnight Loving Vodka. I was inspired to create this illustration series of the spring from day to night to showcase the beauty and diversity of the Texas Hill Country. From the “Spring to Bottle” series, the brand's refreshed look and color palette were born.
Recipe Cards
Illustrations and graphics by Thira Rose.
Product Design
Crafted with a commitment to the brand, Goodnight Loving Vodka's product design blends creativity and functionality to elevate its presence across cross-functional markets. Each display, promotional piece, and packaging element is thoughtfully designed to capture attention while reflecting the brand's smooth, high-quality spirit. From eye-catching imagery to inviting in-store engagement, our designs create a seamless connection between product and consumer. Every detail is crafted to enhance visibility, drive sales, and leave a lasting impression.
Branded bandanas
Display Walls
For events, store displays, holiday promotions, and activations, the Goodnight Loving Vodka display walls serve as an artistic beacon for the brand. Implementing our new illustrations on these walls helps establish a recognizable image that customers can associate with the brand’s identity. Whether it’s a photo-op at an event or the backdrop of a store display, these eight-foot walls have become a brand staple.
Custom holiday display wall featured at Total Wine & More
Blue/Green Night Art (front)
Moon and Stars Art (back)
Display walls featured at the Texas Package Store Association (TPSA) conference
Window Clings
Also known as “window dressings,” the Goodnight Loving Vodka window clings have become a key selling point for liquor stores. With their spring illustration, our window clings stand out because they look like large-scale murals rather than mundane advertisements.
Window cling series displayed at The Liquor Cabinet in Austin, TX
Window cling series displayed at Spec’s Liquor in Austin, TX
Branded Signage
Goodnight Loving Vodka creates captivating, purpose-driven signage. This signage typically appears on end cap signs in stores and table signs in bars and restaurants. Our willingness to adapt and problem-solve across cross-functional markets helps our branding resonate in consumer markets and beyond. Staying within Goodnight Loving Vodka’s branded guardrails allows us to share our story effectively through clean, consistent imagery.
Table signs for summer features
Celebrating National Espresso Martini Day
Cocktails for an event at The Stephen F. Austin Royal Sonesta Hotel
Valentine’s Day feature
Editorials
To effectively advertise a brand to a target audience, editorial assets must be carefully considered and intentionally curated without skewing away from the brand’s overall look and feel.
Various editorials featured in ATX City Lifestyle Magazine
Social Media
When creating content for social media platforms, I use my artistic background to create unique, interactive content with a true human touch. Posts like these help Goodnight Loving Vodka stand out from other brands while staying aligned with branding guidelines, ensuring the brand messaging and representation are showcased. Keeping up with trends and having seasonal assets ready supports growth and engagement on a more personalized level.
Land Stewardship
I made it my mission to cultivate environmental stewardship and responsibility at Goodnight Loving Vodka, especially as a brand using resources from the land. I refuse to use greenwashing tactics to sugarcoat a brand with so much potential to drive real change and action in the company's day-to-day operations and the community. We’ve participated in local river cleanups, cleared cedar trees directly from the Goodnight Loving Spring, and used low-flow water fixtures at our facilities. I aim to continue pushing for these efforts.
Employees cleaning the lower Colorado River in Austin, Texas, with Loco Trash Bash
Connection
Engaging a more diverse customer base was a major goal of mine when I began Goodnight Loving Vodka. I quickly saw the need to embrace the message, “Vodka For The People.” Goodnight Loving Vodka echoes the idea of affordable luxury everyone deserves to enjoy and be celebrated for. Whether through digital content, print ads, or event branding, we aim to create an authentic, welcoming experience that brings people together over a shared love of quality and craft.
